Audience. Location. Measurement
First Media is verified with Geopath Audience Measurement. Geopath was for the Out-Of-Home (OOH) advertising industry by the Out-Of-Home industry, with the sole purpose of auditing and measuring audience.
Geopath leverages anonymous mobile location data and audience insights to reveal the unique characteristics of every OOH location they measure. This enables media buyers, sellers, and advertisers to strategically plan and execute effective OOH advertising campaigns.
Geopath is the industry standard.
Audience OOH Measurement
Geopath's new insights and measurements platform curates information from all roadways in the U.S. to produce a fully contextualized movement model of the entire population.
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